Blog

Perspective

Teaching children who is in charge

When I was at the school the other day, a little boy was crying outside his classroom. His teacher was with him but the boy could not talk he was so distraught. The teacher hugged him tightly, then looked him right in the eyes and said very firmly,

‘Who is in charge of your mind?’

The boy was startled out of his sobs. He didn’t know what to say at first. And then cautiously said,

‘I am?’

She nodded. ‘Yes you are.’

Her question had taken him away from what ever had upset him and brought him right into…

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Living in the present

Years ago, I had a phone call to say that one division of our business was in crisis and that in ten minutes the general manager of the market where it had taken place would brief us. It had serious implications for my boss. It looked likely that, as a result of this issue, a programme he had been working on for over a year would not see the light of day.  I went over to tell him. He listened carefully, took in everything I was telling him. As soon as I had finished telling him about the issue a…

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To buy or not to buy

Several years ago I worked in the luxury brand industry, developing marketing campaigns for Johnnie Walker Blue and Gold Label. I went to a seminar on luxury marketing in London and got chatting to a Italian luxury shoe designer. We played a game to test his knowledge. He could tell the brand of shoe that every woman was wearing just from the quickest glance. He worked out that every single woman in that room was wearing a pair of shoes that would have cost over £300. Apart from me.

I started to …

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beware of the Trojan horses

For ten long years the Greeks had been trying to conquer the city of Troy but they could find no way through the high, thick walls. One day, the Greek General, Odysseus, had a clever idea. ‘Let’s pretend that we admit defeat and that we are sailing away. we will leave a gift to announce the end of the war. It will be a magnificent, fantastic horse. A work of art which the Trojans will accept into their city. But inside the horse we will hide 30 men’. The Greeks thought it was a brilliant idea. T…

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Actor or director?

When I worked in PR and marketing I used to see what I did in terms of ‘me’ and ‘them’ where ‘them’ could be the client or the public or the media. I was a character in the world interacting with other characters and depending on the effectiveness of my communications I either caused a reaction or not. I had no more influence than that.

But how about if I completely change the perspective from which I view my reality and my role. If I truly see myself as the creator of my reality then I change fr…

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