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I read an article yesterday about ‘Wantologists’ in America who help people identify exactly what it is they want in their life (link below for anyone wanting to read it). Wantology originated as a process to help businesses make purchasing decisions and is now offered by consultants for individuals.

http://www.nytimes.com/2012/05/06/opinion/sunday/the-outsourced-life.html?pagewanted=all&_r=0

It is easy to scoff at the idea of course and at the ways we are increasingly relying on buying in help fr…