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Advertising and communication can have a hypnotic effect. They create bright, attractive, aspirational worlds that we most often encounter when we relax into the suspended reality of a magazine, film or tv programme.

If we are not careful we can float into unconscious acceptance of everything that the ad is projecting.

When we look back at archived ads we can see how racist, sexist, insulting and degrading many of them are. The cultural acceptance of disrespect to certain groups was so strong that…

When I was a relatively junior consultant in a PR agency, I was responsible for running a specific meeting with a very volatile client and it soon became clear that his view of the purpose of the meeting was not at all the same as the one I had planned for.  Within 30 minutes of it starting he stormed out of the room, shouting to my boss at the  other at the office that this was the worst meeting he had ever been in. I spent the whole afternoon crying in the toilets. Eventually I made it out, cr…

Neurolinguistic programming distinguishes between the ‘map’ and the ‘territory’. The map is the representation of the world that we have in our minds. The map is our reality but it is not the ‘territory’, which is the vast flux of space and atoms that make up the world., the universe and beyond. We live our lives through this map, our own version of reality.

The important thing to constantly remember is that it is just a map, our own creation which we have the power to change and evolve into th…

There is an enormous amount of sensory information swirling around us that our human sense organs are not able to detect. There are clear limits to human sensory detection. Each species has its own set of limits. Bats, dogs, dolphins are living in a completely different sensory experience than ours.  ‘Reality’ is species specific.

There is also an enormous amount of information that is detected by our sense organs but which because of personal subconscious filters does not enter our consciousne…

A man was on a train.

He looked out of the window as the train passed through the station.

What an ugly place he thought.

The train carried on.

The surroundings were gloomy and miserable.

"I don’t like this journey at all. This isn’t where we should be going," he said to his friend.

His friend looked at him in confusion: ‘You are the driver. There is no one else. ”

Thoughts come into our consciousness. If we fuel the thought with energy and emotion, it quickly leads to another, cre…