Blog

[an excerpt from SANE which looks at lack, need and greed]

In a conference on building mega brands and mega businesses, years ago, my colleague Nicola Bird asked the only question that mattered: ‘How do we know when to stop? What is enough?’

The seminar leader couldn’t answer.

‘Enough’ was, for that leader, an unexplored concept. And this lack of enquiry, this assumption that the next thing is always, unfailingly necessary and better meant the underlying theme of the conference was actually ‘…