Awareness

My sister and I were in Costa one Sunday (we love a café). We were talking about holidays.

A memory came up of when we were in France in a swimming pool. I was waiting behind someone on the ladder to get out.

At the same time as I pulled myself up the ladder, the woman in front dipped down. Her foot went right down the top of my swimming costume.

In reality, it probably took less than a few seconds for her to extract her foot. In my memory it took so long that it is probably still there. My s…

[an excerpt from SANE which looks at lack, need and greed]

In a conference on building mega brands and mega businesses, years ago, my colleague Nicola Bird asked the only question that mattered: ‘How do we know when to stop? What is enough?’

The seminar leader couldn’t answer.

‘Enough’ was, for that leader, an unexplored concept. And this lack of enquiry, this assumption that the next thing is always, unfailingly necessary and better meant the underlying theme of the conference was actually ‘…

You might have heard of the ‘marshmallow experiment’. The one where researchers give children a marshmallow. The children are told they can eat their marshmallow now or if they can wait until the researcher returns to the room, they will be rewarded with two marshmallows. Follow up with the children, years later, shows that those who display ‘delayed gratification’ are more successful across the board than those who sacrificed the greater reward for immediate pleasure. You might not have heard, …